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The Revival of Ricochet-A Fashion Journey through Time


Ricochet, a renowned fashion brand hailing from New Zealand, holds a special place in the hearts of millennials who fondly remember its iconic collections that dominated the fashion scene in the late 90s and early 2000s. With its androgynous aesthetic influenced by Japanese references and youth culture, Ricochet’s distinctive style was characterized by fingerless gloves, edgy tops, and the daring combination of asymmetrical skirts over trousers. Its unique fusion of Y2K fashion with a dark, New Zealand twist set it apart.

The Evolution of a Brand: Reinventing Tradition

Since its inception in 1993, Ricochet has undergone a series of transformations under the guidance of different lead designers. Throughout the years, it has remained true to its core design ethos, characterized by directional tailoring, deconstructed silhouettes, and sporty casual wear. Yet, it has continuously adapted to meet the demands of an ever-changing market. The brand’s ability to preserve its essence while staying relevant is exemplified in its current incarnation, carefully curated by the visionary Richard Huang. Based in Auckland, Richard, with his expertise in modeling, styling, and creative direction, has breathed new life into Ricochet, infusing it with a contemporary perspective. Richard’s creative genius also extends to his work for Gregory, Ricochet’s sister brand, known for its sophisticated approach to womenswear.

The Intersection of Artistry: Richard Huang’s Journey

As someone who has had the privilege of working closely with both Ricochet and Gregory in the past, I have been captivated by the evolution of these brands under Richard’s discerning eye. The seamless synergy between his creative endeavors, including modeling, styling, and designing, has contributed to the remarkable transformation of these labels into the polished and stylish entities they are today. Richard’s unwavering commitment to preserving the essence of Ricochet while infusing it with a modern sensibility has garnered much acclaim.

A Multi-Faceted Talent: The Many Hats of Richard Huang

In addition to his significant contributions to the fashion industry, Richard Huang is a versatile artist who deftly navigates multiple creative realms. Alongside his design pursuits, Richard is a part-time stylist and model, lending his artistic flair to various projects. Furthermore, he indulges in a side hobby—unearthing rare design treasures, furniture, and objects—through his venture, the 6C/11 Store. Richard’s ability to seamlessly transition between these diverse roles makes him the epitome of a stylish multi-disciplinary designer. His unique perspective and ability to curate captivating aesthetics have earned him a well-deserved place in our esteemed Style Liaisons series.

Exploring Personal Style: Richard Huang’s Artistic Vision

As we delve into the depths of Richard Huang’s personal style, we embark on a visual journey that showcases his creative prowess. Through a series of captivating self-portraits, captured by the talented photographer Hōne Naera-Scott, Richard’s distinctive approach to fashion unfolds before our eyes. Each photograph serves as a window into his sartorial choices and offers insights into the intricate details that define his unique aesthetic.

The Essence of Ricochet: Past Meets Present

Richard Huang’s vision for Ricochet embodies a seamless fusion of past and present. By skillfully incorporating the brand’s rich history into his designs, he pays homage to its iconic legacy while breathing new life into its creations. The contemporary twists he infuses into Ricochet’s designs make them relevant and appealing to a new generation of fashion enthusiasts, ensuring the brand’s continued success and longevity.

“The Revival of Ricochet: A Fashion Journey through Time” has become a popular trend in the fashion industry, as showcased by Google News. This captivating fashion movement takes us on a mesmerizing journey through the eras, merging vintage aesthetics with contemporary designs. Ricochet is all about reviving classic fashion elements and infusing them with a modern twist. From the elegance of the Victorian era to the glamour of the Roaring Twenties and the boldness of the ’80s, this fashion trend transports us through time. Designers are exploring intricate lacework, corsets, flapper-inspired silhouettes, shoulder pads, and vibrant prints to recreate the essence of each era. This revival of Ricochet is not only captivating the runway but also influencing street style, allowing fashion enthusiasts to express their individuality while paying homage to fashion’s rich history. With the ever-evolving nature of fashion, the revival of Ricochet is a testament to the industry’s ability to draw inspiration from the past and reinvent it for the present, creating a fusion of timeless elegance and contemporary flair.


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