It’s that time again! Pantone has announced the trend color for 2023. Viva Magenta stands for power and energy! Here come the most beautiful fashion pieces
Every year at the same time, the US color institute Pantone announces the trend color for the new year. This year we were accompanied by the cool shade of purple Very Peri and in the new year? For 2023, the color 18-1750 Viva Magenta is considered a trend. “An unconventional shade for an unconventional time,” writes the color institute on its Instagram channel.
THIS IS THE NEW TREND COLOR VIVA MAGENTA
It stands for strength and energy and is firmly anchored in nature. Fearless, bold and very lively, Viva Magenta makes outstanding statements. It comes from the red family and signals strength. Viva Magenta is a nuanced crimson shade that strikes a balance between warm and cool, according to Pantone.
It is not entirely surprising that we will be accompanied by a berry pink tone in 2023. Thanks to the hype that the Barbiecore trend has triggered (also because of the new Barbie film with Margot Robbie) and thanks to numerous outfits in pink that walked the catwalks (Valentino) and through the fashion streets in 2022, the pink color family is already enjoying great popularity among fashion women Popularity.
So pink in all its facets isn’t really ‘big’ news, but we’re still very happy that this berry magenta tone will now officially remain the Pantone trend color in the new year. You can wear Viva Magenta all year round without any problems.
HOW TO COMBINE VIVA MAGENTA
From the street style pictures, you can see that women of fashion rely heavily on all-over looks. Pink from head to toe! It’s bold, but it also looks really good. If you want to slowly try the color first, you can opt for individual items such as a sweater, wide trousers or a pair of chic pumps in viva magenta. Insider tip: wedding guest dresses in the fruity color are a must-have for 2023!
