The Russian funeral company, Horonim-ru, used half-naked models posing in front of the box in the advertisement for its services.
Although they thought that this move would increase sales, the controversial advertisement met with a series of negative comments, reports TCH.
People called the video “distasteful and offensive” and some accused them of blasphemy.
Реклама ритуальных услуг вышла на новый уровень
— #MDK (@mudakoff) January 29, 2022
The published video shows several half-naked girls posing nearby and even inside a crate.
The girls, dressed only in their underwear, lay in crates or seductively leaned against them.
“Funeral services advertising has reached a new level,” the description said.