Most recently, the UK supermarket Selfridges began selling the products in a small, specially designed 40 square meters “pop-up” store inside the supermarket.
Arnar Mar says that the result is the result of a lot of work in recent years. He says that the company is now at the point where it is necessary to get a partner into the company, who can bring the necessary knowledge and experience to take the clothing brand to the next level. Negotiations are already underway with an international company, but the aim is to sell a 10-20% share in arnarmarjonsson.
“When you’re fighting for space in a big shop at the biggest fashion brands in the world, no one is wondering how big or small you are. We have to do as well as the big parties. ”
VidskiptaMogginn asked Arnar Már to tell briefly about how the adventure began.
“I graduated from the Iceland Academy of the Arts in 2013 and then moved directly to Paris. It so happened that the French fashion designer Martine Sitbom was a judge at the LHI graduation show and she invited me to come out right after graduation and become her assistant, “says Arnar.
Got a quick end
However, his stay in Paris ended rather quickly, as five months later the company went bankrupt and Arnar received the message that he would not have to return to work. He, therefore, decided to enroll in a master’s program at the Royal College of Art in London. “I graduated from there with a degree in men’s fashion in 2017. My focus in my studies was on sports and outdoor clothing, and following my graduation, I started working as a future consultant for the sporting goods manufacturer Adidas and stayed with them for three years. I also did some projects for 66 ° North. At the same time, I started developing my own fashion brand with Luke Stevens, my classmate from Royal College. ”
The company is now in its third year and sixth design period, but two clothing lines are produced per year. He says that recently those companies have created their first business plan, but they started with almost no money in hand and no business plan. “We just started sewing in the living room at home. Then we took the clothes to Paris, rented an Airbnb apartment, and took part in the city’s fashion week. There we made three nice shops, “says Arnar.