Popularist David Attenborough took to Instagram and gained more than a million followers in less than four hours.
The 94-year-old television host posted a video – warning about climate change – at 2 a.m. Pacific Time, and just over four hours later, his account reached one million followers, Guinness World Records told CNN Business.
Attenborough explained that she was making her Instagram debut to raise awareness about the climate emergency. “As we all know, the world is in trouble,” he said in the IGTV video, which has had more than 9 million views.
“Continents are on fire, glaciers are melting, coral reefs are dying, fish are disappearing from our oceans. The list goes on and on. But we know what to do about it, “he said.
Attenborough asked his followers to keep an eye on his account over the next few days to learn more about the problems and solutions facing the world when it comes to climate change.
“During the next few weeks I will record messages to explain what the problems are and how we can solve them,” he added.
David Attenborough has spent a lifetime travelling, exploring the wild places of our planet and documenting the living world in all its variety and wonder. He’s also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will. That’s why we want to share this message on Instagram. Because there is hope and together, we can inspire change. Social media isn’t David’s usual habitat so while he’s recorded messages solely for Instagram, like the one in this post, we're helping to run this account. In case you’re wondering, ‘we’ are Jonnie and Colin and we worked with David on A Life On Our Planet. So, as well as sharing the messages he’s recorded especially for this account we’ll also post some exclusive clips and behind the scenes content. Stay tuned.
A post shared by A Life On Our Planet (@davidattenborough) on Sep 24, 2020 at 2:00am PDT
Attenborough’s Instagram account is managed with the help of his colleagues, Jonnie Hughes and Colin Butfield.
The couple wrote a message in the comments for the first video. “Social networks are not David’s usual habitat. David Attenborough has spent his entire life traveling, exploring the wild places of our planet, and documenting the living world in all its variety and wonder. He has also witnessed the damage caused. Saving our planet is now a communications challenge. We know what to do, we only need the will ”, they affirmed.
Attenborough’s rapid acquisition of Instagram followers surpassed previous record-holder Jennifer Aniston, who gained one million followers in five hours and 16 minutes after joining the Facebook-owned platform in 2019, Guinness World noted. Records.